Email Edge
Strategies, ideas and case studies to help you master email + SMS marketing and grow your Shopify Store.
Shopify Email: Email Marketing Strategies for Effective Customer Engagement
Email marketing remains one of the most reliable ways to connect with customers and drive sales. Learn how to create effective campaigns with Shopify Email.
SMS vs. Email Marketing: Which One Is Right for Your Business?
Discover the key differences between SMS and email marketing, and learn how to choose the right channel for your Shopify store.
How to Build a Welcome Series That Drives Revenue
Step-by-step guide to creating a welcome email series that turns new subscribers into loyal customers.
Texting is the New Email
Explore why SMS marketing has become the preferred communication channel and how businesses can leverage texting for better customer engagement.
How to Create a Seamless Omnichannel Experience
Learn how to integrate your online and offline retail operations for a seamless customer experience.
How Online Quizzes Can Grow Your Email List and Help You Generate More Sales
Discover how interactive quizzes can capture zero-party data and dramatically increase your email list growth.
Grow Your BFCM Sales with Email & SMS Marketing
Master Black Friday and Cyber Monday with proven email and SMS strategies from Klaviyo experts.
A Payment Expert on E-commerce Payments for High-Risk Verticals
Navigate the complexities of payment processing for high-risk e-commerce verticals with expert insights on compliance, fraud prevention, and choosing the right payment gateway.
Guaranteed Safe Checkout: Building Trust with Your E-commerce Customers
Learn how to implement trust badges, security features, and checkout optimization strategies that reduce cart abandonment and increase customer confidence.
E-commerce Personalization Is A No-Brainer For New Online Brands
Discover why personalization is essential for e-commerce success and how to implement it effectively.
E-commerce for Dummies: Top E-commerce Questions Answered
Everything you need to know about starting, growing, and maintaining your online store. From choosing a platform to scaling your business.
Leveraging Social Media Influencers for Your E-Commerce Business
Learn how to build and scale influencer marketing programs that drive real revenue for your brand.
Customer Retention Strategies To Expand Your E-commerce Sales
Turn one-time buyers into loyal customers with proven retention strategies and loyalty programs.
Deep dive: Using SMS Marketing in your E-commerce business
91% of customers say they would opt-in for text messages. Learn how to implement SMS marketing in your e-commerce business with insights from Klaviyo.
E-commerce Email Marketing Dos and Don'ts (Plus Some Extra Advice for CBD Sellers)
Learn the essential dos and don'ts of e-commerce email marketing, plus special considerations for CBD businesses.
Why it's time to ditch third-party data & embrace first-party data
Learn why first-party data is crucial for your marketing success in a cookie-less future.
Klaviyo vs. Shopify Email – Which one is right for your business
Compare Klaviyo and Shopify Email to determine the best email marketing platform for your needs.
Make the Most of Owned Media in Your Digital Marketing Strategy
Discover how to leverage owned media channels like mobile apps and email for sustainable growth.
Learn E-commerce: Insights from SF Small Business Week
Key takeaways from San Francisco Small Business Week on scaling your e-commerce business, digital marketing strategies, and building sustainable growth.
Data Backup Is Vital for Your E-Commerce Store
Protect your business with proper data backup strategies and learn why it's essential for every merchant.
Website Design Tips to Boost Your E-commerce Conversion Rate
Learn conversion-focused design principles that turn website visitors into paying customers.
Insider insights on SMS and email marketing from Klaviyo's experts
Get expert advice from Klaviyo insiders on building effective email and SMS marketing campaigns.
Beards, coffee, and an Innovative E-commerce Strategy
Learn from Mad Viking Beard and Brewtality Coffee about building successful e-commerce brands.
How to Optimize Your E-commerce Website Conversion Rate
Data-driven strategies to improve your website conversion rate and drive more sales.
Understanding MOQ (Minimum Order Quantity) in E-commerce
Master the art of negotiating with suppliers, managing inventory efficiently, and understanding how MOQ impacts your e-commerce business profitability.
OptiMonk: The Ultimate Conversion Optimization Tool for E-commerce
Discover how to use OptiMonk's powerful popups, personalization features, and A/B testing to reduce cart abandonment and boost your conversion rates.
Should I Use a Shopify Blog Template?
Blogging is a powerful tool for driving organic traffic to your Shopify store. Learn whether a blog template is right for you and how to get started.
This Shopify Cheat Sheet Will Get Your Store Up Fast
Shopify cheat sheet tricks to help you build a scalable and visually attractive online store fast, plus how to make it even better over time.
SSL Unavailable: What It Means and How to Fix It for Your Shopify Store
Complete guide to understanding SSL certificate issues, why they happen, and step-by-step solutions to fix SSL problems on your Shopify store.
Preparing Your Shopify Store for Black Friday and Cyber Monday Success
Essential preparation checklist for BFCM including inventory management, site optimization, marketing campaigns, and customer service strategies.
Shopify Domain Name: How to Choose and Set Up Your Custom Domain
Your domain name is your brand's online identity. Learn how to choose the perfect domain name and set it up correctly on your Shopify store.
Shopify Expert Help: When and Why You Should Hire One
Not sure if you need a Shopify Expert? Learn when it makes sense to hire professional help and how to find the right expert for your store.
Trust Badges: How to Build Customer Confidence in Your Online Store
Trust badges are one of the most effective ways to reduce cart abandonment and increase conversions. Learn which ones work best and where to place them.
Shopify Customer Service: How to Deliver an Exceptional Experience
Great customer service is the backbone of any successful e-commerce business. Learn how to use Shopify's tools to deliver exceptional support.
Upsell and Cross-Sell: How to Increase Your Average Order Value
Learn proven upsell and cross-sell strategies to increase your average order value and maximize revenue from every customer interaction.
7 Shopify Apps to Improve Your Business
Shopify is home to over a million stores with thousands of apps. Discover the 7 best Shopify apps that are actually worth your time and money.
Shopify Plus: Is Shopify Good for B2B?
Discover if Shopify Plus is the right B2B e-commerce platform for your business. Compare features, pricing, and alternatives.
Shopify Partners: What They Are and Why You Need One
Discover what Shopify Partners are, how they can help grow your e-commerce business, and how to find the right partner for your needs.
How to Develop an Email Marketing Strategy to Grow Online Sales
Complete guide to building an email marketing strategy that drives consistent revenue growth.
Web Accessibility: Why It Matters for Your E-Commerce Store
Web accessibility is not just a legal requirement — it's good business. Learn how to make your Shopify store accessible to all customers.
How to Legally Grow Your Cannabis E-commerce Business
Navigate the complex legal landscape of cannabis e-commerce with compliance strategies, payment processing solutions, and marketing best practices.
What Is Headless Commerce?
Learn about headless commerce architecture, its benefits, challenges, and whether it's the right solution for your e-commerce business.
What Is Augmented Reality and the Future of AI in E-commerce
Explore how augmented reality and artificial intelligence are transforming the e-commerce landscape and what the future holds for online retail.
Top 5 Core Shopify Apps for New Merchants
Essential Shopify apps every new merchant needs to succeed, from email marketing to inventory management and customer reviews.
What Is A Lapse Point In E-commerce?
Understanding customer lapse points and how to identify and prevent them to improve retention and lifetime value.
What Can Shopify Do For Your Business?
Discover the full potential of Shopify for your e-commerce business, from basic store setup to advanced features and integrations.
Setting Up Shopify Stores: Expectation vs Reality
Setting up a Shopify store isn't necessarily difficult, but there's a long list of steps to keep track of. Learn what to expect and how to get help.
Rise of the Online Marketplace & E-Commerce Software
Online marketplaces are building to the sky, accounting for more and more of total retail sales. Learn how Shopify stores can help you tap into billions of dollars in e-commerce sales.
Ready to Master Shopify Messaging?
Join our accelerator and learn how to build a revenue-driving Email + SMS system in just 4 weeks.