Trust Badges: Everything a Shopify Seller Needs to Know
One of the main responsibilities of an e-commerce store owner is to provide a safe shopping space for their customers. Doing so is a lot more straightforward than it sounds, thanks to nifty little website security seals called trust badges.
You've probably seen thousands of them when shopping online or when engaging in virtual tasks for your Shopify business. If you haven't implemented any in your store yet, do it now.
What Are Shopify Trust Badges?
Trust badges are visual seals that you add to your online store to inspire confidence in your shoppers. When a potential customer sees a badge on your store's landing page, it makes them feel safe to submit their personal information and do business with your company.
An estimated 17% of shoppers are more likely to make a purchase when a trust badge is present at checkout. TrustLock says stores can expect to increase sales by 62% when using their SSL badges.
The Different Types of Trust Badges
Safe Checkout Badges
These seals let your customers know you have security measures in place for a safe checkout experience.
Privacy Badges
Privacy badges inform your shoppers that you have taken measures to protect their personal information.
Antivirus Badges
An SSL certificate authenticates a website while enabling an encrypted connection. All Shopify stores are PCI compliant, which means that they come equipped with data encryption, security monitoring, and virus protection tools.
Accepted Payment Badges
These badges display the logos of the payment methods your store accepts, such as credit cards, PayPal, Stripe, or Apple Pay.
Money-Back Guarantee Badges
A 30-day money-back guarantee badge informs your shoppers that you offer refunds if they're not satisfied with their purchase.
The Benefits of Using Trust Badges on Shopify
Increase Conversion Rates
Shoppers are more likely to abandon their cart if they do not see a trust badge. Less cart abandonment means higher conversion rates which means you increase sales.
Inspire Repeat Sales
If your shoppers feel safe shopping at your store, they are more likely to return and shop again.
Encourages Referrals
When shoppers see trust seals, they feel safe and confident shopping with your store — and are more likely to recommend your shop to their friends and family.
Makes Your Shop Look Professional
Adding trust badges to your online shop can make it look more legitimate and trustworthy.
Top 5 Trust Badge Apps for Shopify
1. Ultimate Trust Badges
Offers more than one hundred free, customizable badges. You can choose the color, design, and message, and display them on any page of your website.
2. Trust Me – Free Trust Badges
A top-rated program used by thousands of stores. It offers a vast number of completely customizable badges, including secure checkout, payment type, SSL secure, money-back guarantees, and free shipping.
3. Free Trust Badge Master
Offers more than 50 different seals and 150 payment badges. This app also lets you design custom badges and place them on any store page you prefer.
4. TRUST
Lets you customize the look and placement of their trust seals. They offer several types of badges and include a customer review widget in addition to their badges.
5. TrustedSite – Trust Badges
Provides secure login, secure checkout, secure form, and identity protection badges with 90-day customer identity protection for up to $100,000.
Conclusion
Adding trust badges to your Shopify store is a smart move for any e-commerce business owner. They ensure your customers feel safe completing the checkout process, and therefore, increase sales. Adding trust badges to your Shopify store is also simple, and in many cases, it's completely free.