3 min read

What Can Shopify Do For Your Business?

Michael Trang
Michael Trang
Managing Partner at SKU Agency
Shopify Experts

If you're here, you already know that Shopify is hands-down one of the best online store software options available on the market. You know that it's capable of centralizing your online sales, helping you sell across multiple channels, tracking your sales, giving you a marketing boost, and personalizing the whole shebang to match your branding.

Small businesses can get a lot out of a Shopify store, but for larger businesses, it truly sings. Having a single powerful hub to manage a warehouse of products on your own site as well as multiple major marketplaces is a huge boon to a consistently growing company.

So you know what the base Shopify package can do, and it's nothing to sneeze at. But it's capable of so much more. When you're already winning the online retail game, the only real option is to continue winning.

You break out the Shopify apps.

When it comes to online storefront software, the general consensus is that Shopify is easy to use but ultimately limited. This couldn't actually be further from the truth. While the basic software can only go so far, developers are constantly working to improve the system with webhooks, API connections, Shopify apps, and a ton of other integrations to beef it up even more.

What are some examples of what Shopify can do?

Customize and control storefronts with Shopify themes bringing in $1-$500 million or more. With a 126% year-over-year average growth for their merchants, Shopify's specialized program for growing brands, Shopify Plus, boasts tons of extra bells and whistles backed by Shopify's truly solid platform.

More sophisticated than meets the eye, this software offers up a robust API so you can connect with other APIs and complex ERPs to offer your customers everything they need and more.

Create your own sales channel.

Shopify not only connects you to all the major marketplaces for easy access and management to sell your products, it also offers an SDK that lets you create your very own sales channel. Best of all, Shopify manages the entire thing.

Source products that would be a great fit for your business.

Whether you sell apparel or novelty gifts, there's an application that will help you find great products to populate your virtual shelves. Save your staff tons of time scouring the market for products and let apps do the work for you, especially if you're looking into drop shipping or print on demand.

Boost your marketing.

Marketing can be the bane of a business' existence. Save yourself the headache by utilizing apps that can manage your meta data, title tags, and URL handles, as well as plenty of support for email marketing and online advertising.

Keep customers interested and motivate more sales.

Now you've got tools at your disposal that send a reminder when there's still an item in your cart or upsell you in an appropriately subtle way. Flesh out your store with smart recommendations for customers buying certain products, or something that helps select product bundles.

Shipping and tracking just got easier.

You don't have to deal with the potential for human error when your shipping and tracking system is automated. Stop losing revenue on missed orders and integrate with the major shipping carriers in your area to streamline your process.

… and so much more.

Really, we're barely scratching the surface here. There are so many potential tools to customize and build out Shopify into something that'll help you rule the world. Bring us your ideas and we'll Shopify a solution.

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