
Most Shopify stores are sitting on an underused email and SMS channel. The Lab is where you fix that — with expert guidance, live support, and a community that keeps you moving.
Join the LabCancel anytime. No contracts.
Monthly live sessions where you can bring your real campaigns, ask questions, and get direct feedback from experts who know Shopify Messaging inside and out.
Connect with other Shopify merchants who are actively building their email and SMS strategy. Share what's working, get unstuck faster, and grow alongside people at the same stage.
Submit your campaigns, flows, and sequences for review. Get specific, actionable notes from people who have seen what works and what doesn't across real Shopify stores.
You've got your store running. Now you want a messaging strategy that actually drives revenue, without paying for a platform Shopify has already built into your store.
Shopify Messaging does everything your current email platform does, built directly into your store. No integration headaches, no duplicate data, and for most merchants, a lower monthly bill. The Lab helps you make the move cleanly and start strong.
You have flows running but you know there's more to unlock. You want ongoing support, fresh ideas, and a community to pressure-test your thinking.
Cancel anytime. No long-term commitment required.
Billed monthly
Month-to-month, no contracts, cancel anytime.
Yes! There's no long-term commitment. You can cancel your membership at any time, and you'll retain access until the end of your billing period.
We host live office hours once per month. All sessions are recorded, so if you can't attend live, you can watch the replay at your convenience.
The Lab is best suited for store owners who have a basic understanding of email and SMS marketing. If you're brand new, we recommend starting with the Accelerator program.
Our private community is hosted on a dedicated platform where you can connect with other members, share insights, and get support between office hours.
Explore More
We have two other programs depending on where you are in your journey.
New to Shopify Messaging? The Accelerator is a 4-week live cohort that takes you from zero to a fully built Email + SMS system — step by step, alongside a small group and our expert team.
Need personalized, focused attention on your specific setup? Book a 1:1 session with a Shopify Messaging expert for strategy reviews, account audits, flow optimization, and more.